Published:
April 20, 2019
Category:
Design / Ideas

Effective Digital Advertising Services For Your Business

We follow a proven process for creating a specific strategy for each of our clients. We make sure that our expertise in the various aspects and forms of digital advertising are utilized with each campaign that we craft. We promise to put the same effort and care into your digital advertising campaigns that we put into our own advertising campaign.

Process & Results

Why Digital Advertising Services?

 

Advertising is not new. From the earliest periods of human history, advertising has existed in one form or another. As technology developed, advertising also adapted to the changes. When printing became common, people started to use it for ads. Then radio came along and it became a good venue for advertising products and services too.

When television came along, that became a game-changer in the world of advertising. Television commercials became a huge platform for businesses to advertise themselves. 

But all of that would be dwarfed by the advent of the internet and computer technology, which gave rise to digital advertising. This really changed the way that ads were delivered and assessed.

Digital advertising campaigns are now everywhere, and they’re being used by most companies and businesses. In fact, if you’re still not using a digital advertising strategy, then you’re missing out on a great opportunity. According to research, native digital ads can give a 52% boost in purchases and a 32% increase in brand favorability.

Those are very significant numbers, but they should not really come as a surprise. There are billions of people who are active online. And this includes your potential customers. People are using platforms like social media and Google on an increasing basis. And they can access these platforms on different devices such as smartphones, tablets and desktop. So by using digital media, you are sure to reach a very wide market.

Digital Advertising Services

 
 
Social Media Ads

Social Media Ads

Social media advertising can help you widen your audience reach. There are 3.48 billion social media users all over the world in 2019 and that number continues to rise. With that number of users, it makes a lot of sense for you to use social media as a platform for your ads. The best platforms to use are Facebook, Twitter, LinkedIn, Pinterest and Instagram but it ultimately depends on the kind of business that you have. We will determine the right social media platform for you to use to reach your target audience and we will implement a strategy.

Display Advertisements

Display Advertisements

There are different types of ads for display advertising that can be used. Any Google ads that rely mainly on visuals can be classified as display ads. So banners, pop ups, flash, and video ads can fall into this category. Display ads are a part of Google’s advertising platforms, giving you access to retarget your audience all across the web.

PPC Ads

PPC Ads

The use of pay-per-click ads can be an effective means of driving traffic to your site or landing pages. It’s very cost-effective because you’re only paying for those who actually showed an interest to your ad by clicking on it. We will create effective and enticing PPC ad copies for you.

Search Engine Marketing

Search Engine Marketing

Search Engine Advertising (SEM) are ads that are shown on search engine result pages such as that of Google’s and Bing’s. These are effective as they would appear to people who are already interested in what you are offering. The key to launching successful campaigns is a strategic keyword research. There are two types of ad campaigns in search advertising that can be used. The first type is called pay-per-click (PPC) and the second is called cost-per-thousand (CPM). We will tell you which type would be best to use for your campaign.

Native Ads

Native Ads

Another useful form of online advertising are native ads. These appear on blogs and websites like sponsored ads. They can be effective because they appear as a form of recommendation. If people trust the site where your ads appear, then you will get a lot of traffic from the ad as a result.

Retargeting

Retargeting

Retargeting or remarketing is a form of advertising which is only fully possible with digital ads. The basic idea behind these ads is that they retarget those who have somehow interacted with your brand in the past or have been your previous website visitors. Because they have shown interest in the past, they are likely to make a purchase now. These ads have proven to be highly effective in driving conversions, and we can show how to utilize them properly.

Video Ads

Video Ads

Video is the content of the future in any business’ marketing strategy. More and more people are interacting with video content today. Now, we can help you create video ads to increase your engagement, boost your lead generation, grow your brand awareness and even sales!